This concept was inspired by Tyrone Jacobs Jr. He gained popularity on LinkedIn over a heartfelt post about defying statistics. Due to his upbringing, there was a high probability of Tyrone either being dead or in prison by age 25. Instead, he landed a prestigious internship at Boeing in their electromagnetic effects department. The execution came way of a Linkedin sponsored area at the Cannes Lions festival. Our intent was to show up at the festival in a way that reflected the creative prestige of Cannes. What better way than to create an art gallery with beautiful portraits of Linkedin members, a book of quotes and a BTS video playing on two large screens.
Role: Creative Director / Photographer: Will Miller / Art Director: Richie Nolan