When working with NASA to find their next astronaut, our data turned up something unexpected. Three million U.S. LinkedIn members are qualified to be astronauts. We were astounded – and inspired – to find that this childhood dream is actually within reach for a lot of people. You're Closer Than You Think is LinkedIn's first-ever integrated marketing campaign which included a TV spot that aired during the Oscars and a full page ad in the New York Times.
Role: Creative Director / Photographer: Will Miller / Video Editor: Hasan Ahmed / Motion Design: Eugene Seo / Art Director: Donald Rusimbi / Writer: Caryn Cardello - Music: Wilco & Billy Bragg